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Recently, Indian government banned 59 Chinese applications. Many have been criticising the move, saying it has taken away the livelihood of many content creators. However, what the critics cannot understand is that content creators will never stop creating and fans will always follow their favourite content creator. ZEE5 understood this well and has created a short-form video platform called HiPi inside the ZEE5 app.

ZEE5’s new HiPi app will thrive on user-generated content and offer upto 90-second videos. Celebrities, influencers and users will love this new avatar of HiPi earlier called, Hypershorts.

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What makes me excited is that fact that an Indian company has swiftly risen to the call of the Prime Minister, Narendra Modi, and created HiPi as an AtmaNirbharBharat initiative. 

HiPi promises to be a platform where creators can create ingenious and interesting content using latest features. Fandoms, storytellers and entertainers will find this useful.

There are a few other apps with whom HiPi will compete with e.g. Roposo (50 million downloads), Mitron TV (10 million downloads), Chingari (3.5 million downloads) among others.

How is HiPi is different from TikTok?

HiPi videos can be over a minute long. Initially the app will be free and later may turn to a subscription driven format. This ad-supported format will weave it closer to ZEE5.

Tarun Katial, CEO of ZEE5 India said, “We want ZEE5 to be the super app of entertainment, a one-stop destination for digital videos. We don’t want users to come to us only for long form and go somewhere else for short form. The digital ecosystem will make users come back more, and their habit formation with ZEE5 will happen.” ZEE5 is one of India’s leading OTT apps with over a 100 million downloads.”

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ZEE5 believes that HiPi will be a platform where content creators can express themselves with freedom and confidence. It is poised to be a safe haven where one can make a mark without the fear of being judged. The entire focus will be on creativity on ZEE5’s latest app, HiPi.

Share your views on this recent development at ZEE5. Will HiPi win the race and become the number one super entertainment app?

Penned by:

Mayura Amarkant

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