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When asked what makes the Italian footwear brand Superga so iconic, Hailey Bieber keeps it simple: It “just is and always will be a classic,” she tells W via e-mail. “Since the beginning, it has always kept its timeless appeal. It never goes out of style, and to me, that is iconic, something that withstands the test of time.” The model and actor is the label’s global ambassador, and appears in its fall 2021 campaign, which features her oceanside, seated atop a cooler and crouching in the sand, wearing casual low-top sneakers and rain boots.

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